Towards a General Theory for Evaluating Innovation in SMEs
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Graham Attwell and Jenny Hughes
The paper looks at existing work in the field and offers a typology of different strategic approaches to evaluation. The typology is based on learning theory and includes a framework for mapping learning styles to evaluation focus and methodology. This is offered as a contribution towards a more general theory of evaluation which is applied to the problem of evaluating innovation in SMEs. The future agenda for work in this area involves a need to develop a new and broader knowledge base about the processes of evaluation, a need to raise awareness of the existing knowledge base and to invest resources into developing evaluation as a legitimate area of academic study and specialist practice.
The paper looks at existing work in the field and offers a typology of different strategic approaches to evaluation. The typology is based on learning theory and includes a framework for mapping learning styles to evaluation focus and methodology. This is offered as a contribution towards a more general theory of evaluation which is applied to the problem of evaluating innovation in SMEs. The future agenda for work in this area involves a need to develop a new and broader knowledge base about the processes of evaluation, a need to raise awareness of the existing knowledge base and to invest resources into developing evaluation as a legitimate area of academic study and specialist practice.
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Towards a General Theory for Evaluating Innovation in SMEs
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